We suggest you migrate your Universal Analytics property's Google Ads links to your Google Analytics 4 property.
importing Universal Analytics site metrics. using a Universal Analytics audience in your campaigns. bidding on imported Universal Analytics goals or ecommerce transactions. 
(Jfor Analytics 360 properties.) This could affect your Google Ads campaigns if you're: However, if your Universal Analytics property and Google Ads accounts are linked, Universal Analytics data will stop flowing to Google Ads after July 1, 2023.
Unless your Universal Analytics property is linked to your Google Ads account, your Google Ads account will be unaffected.
If you created your property after October 14, 2020, you're likely using a Google Analytics 4 property already, and no action is required. If you created your property before October 14, 2020, you're likely using a Universal Analytics property. After this future date, you'll no longer be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics data via the API.Ĭheck if your Google Analytics property is impacted In the coming months, we'll provide a future date for when existing Universal Analytics properties will no longer be available. We know your data is important to you, and we strongly encourage you to export your historical reports during this time. After July 1, 2023, you'll be able to access your previously processed data in your Universal Analytics property for at least six months. Some properties will continue to process data for a short period after this as we stage the shutdown of Universal Analytics. Until July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties. This new property will be based on the settings in your Universal Analytics property. If you have created a GA4 property, and that property is connected to a Universal Analytics property, we'll copy over any configurations (e.g., goals, audiences, etc.) from your Universal Analytics property that you have not marked as complete in your GA4 property, unless you opt out. Beginning in March 2023, if you haven't already created a GA4 property, we'll create one for you, unless you opt out. 360 Universal Analytics properties without a current order will not receive the extension and will stop processing data on July 1, 2023. If you're seeing a notification in your 360 Universal Analytics property, please check with your Google representative that your order is current. 360 Universal Analytics properties with a current order will receive a one-time processing extension ending on July 1, 2024.
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